Sports Entertainment Betting Guide: What Is It and How To Bet It?


Sports entertainment was a term coined by former wrestling promoter and chairman Vince McMahon. It was a way to skirt athletic commissions and state regulations.

However, it ultimately opened up an entirely new genre of entertainment that has evolved into a multitude of competitions and events.

Since Bet on Entertainment is the authority for wagering on the various forms of entertainment, this guide will serve as your ultimate resource for sports entertainment betting.

Sports Entertainment Events To Bet On

Before we get into how to bet on sports entertainment, it’s important to understand what types of events and competitions fall under this category.

Obviously, professional wrestling is the ultimate example of sports entertainment. Yet, there are a number of examples where the theatrics and entertainment outweigh the actual sporting event itself. Let’s take a look at some of the sports entertainment topics we’ll be covering at BOE:

Professional Wrestling: this athletic artform has been around since the late 1800s. In fact, you can probably trace it back further, but then we get into more regulated competitions. The most popular pro wrestling company is the WWE who have bridged the gap from fringe athletic discussions to mainstream coverage on major outlets like ESPN.

However, the WWE isn’t the only professional wrestling available at online sportsbooks. All Elite Wrestling (AEW) has their monthly PPVs and bigger Dynamite episodes listed on betting sites. And, on rare occasions, even promotions like TNA and NJPW will have odds for their biggest PPV shows. 

Competitive Eating: The Major League Eating (MLE) is home to the most competitive and theatrical eating contents in the world. And, none are more famous than the Nathan’s Hot Dog Eating Contest held annually on July 4. It’s not only a popular event on television, but it’s popular among bettors as well.

The MLE also holds other competitions throughout the year that span various states and food groups. Occasionally, sportsbooks will list odds for some of the larger non-hot dog eating contests that are promoted by MLE.

The carnage that is displayed in these events is second to none. And, our coverage of competitive eating will definitely satiate the hungry bettors out there.

Scripps National Spelling Bee: Can you spell “w-i-n-n-i-n-g”? That’s exactly what you will do when you follow BOE’s annual coverage of the world’s most popular spelling contest. It might lack the athleticism of other events, but it certainly makes up for it in its competitiveness and articulation.

Halftime Shows: While BOE won’t be providing ongoing analysis of the Super Bowl, World Cup or other major athletic spectacles, we will be tackling the entertainment aspects of these global events. And, that usually means the Halftime Shows and other broadcasting prop bets that are often available for bettors to partake in.  

The Puppy Bowl: One of the most beloved events held each year during Super Bowl weekend, is the Puppy Bowl. This is where you can bet on which team of puppies will win the game. In fact, sportsbooks approach it similarly to the Super Bowl with traditional prop bets like MVP and most touchdowns. No matter which team wins, we’re all winners for watching these cute puppies. And, as we channel our inner Bob Barker, make sure you get your pets spayed or neutered.

American Gladiators: Yes, that’s right! The old school American Gladiators show is back with a new spin, new gladiators, and new events. Hosted by WWE’s The Miz, this new incarnation is set to stream on Amazon Prime by early 2026.

It’s another classic example of sports entertainment in a one-on-one competition where entertaining the fans is the main goal.

While TV Contest Shows like The Voice and Survivor are similar in their competitive nature, they don’t have the athletic entertainment that the American Gladiators does.

For now, these are the major subcategories of Sports Entertainment. However, as the best sportsbooks continue to grow their coverage, BOE will continue to add those events and topics that fall under this umbrella. In fact, some would say, that the BOE staff will take that umbrella and beat you with it!  

Where / How to Bet on Sports Entertainment

Now that we have established what types of events are classified as Sports Entertainment, we can now discuss where and how to bet on them. 

The first step is to sign up with one of our recommended online betting sites:

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Signup Bonus: 125% up to $3,125  
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Terms & Conditions

By registering with BetUS, you agree to the site’s terms and conditions and must be at least 18 years old to play. Players are responsible for following the laws of their own country or jurisdiction, and participation is not permitted in regions where internet wagering is prohibited. BetUS reserves the right to update its terms at any time, and continued use of the site after changes are posted will be considered acceptance of the revised terms.

Signup Bonus: 75% up to $750 (Crypto) or 50% up to $250 (Standard)

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Terms & Conditions
By signing up with Bovada, you confirm you’re at least 18 years old and agree to the site’s rules and privacy policies. All wagers must comply with local laws, and play is not permitted in regions where online gambling is restricted. Bovada may update its terms, offers, or account policies at any time, and continued use of the site indicates acceptance of those updates.

Signup Bonus: 50% up to $250 in Free Bets + 100 Free Spins

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Terms & Conditions
By creating an account with BetOnline, players confirm they meet the minimum age requirement of 18 and agree to follow all site rules and local regulations. Betting in jurisdictions where online wagering is restricted is not allowed. BetOnline may update its terms, limits, or offers at any time, and continued use of the site after such updates indicates acceptance of the revised terms.
Signup Bonus: 50% up to $250 in Free Bets + 100 Free Spins
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Terms & Conditions
By registering with SportsBetting.ag, you agree to the site’s terms and must be at least 18 years old to play. Players are responsible for following local laws, and wagering is not permitted in restricted regions. SportsBetting.ag reserves the right to update its terms at any time, and continued use of the site after changes are posted will be considered acceptance of the revised terms.
  • BetOnline
  • BetUS
  • Bovada
  • SportsBetting.ag

How To Bet On Sports Entertainment:

  1. We highly recommend to sign up at one of our sports betting sites listed above.
  2. Use your preferred payment method to make a secure deposit.
  3. If taking advantage of a bonus code or promotion, make sure to enter it in during the sign-up process.
  4. For Pro Wrestling, you will most likely find those odds listed under the Entertainment category. Same with shows like American Gladiators, The Puppy Bowl, Nathan’s Hot Dog Contest and the Spelling Bee.
    1. For events like the Halftime Shows, you will most likely find them under their sporting category. For example: Super Bowl Halftime show will be listed under the Super Bowl tab, which is a subcategory of Football or NFL.
  5. Browse through the available Sports Entertainment odds and select your desired wagers.
  6. Follow BOE’s Sports Betting coverage for the latest betting trends and analysis.

Unique Sports Betting Props & Markets

As you can imagine, Sports Betting encompasses a wide range of events. So, this leads to a large number of prop bets to wager on.

Unlike the traditional wagers of winning and losing, there are many exciting Sports Entertainment prop bets to consider. The following is just a small sample:

  • Will there be a wardrobe malfunction at the WWE PPV?
  • Will someone get disqualified for vomiting at the Hot Dog contest?
  • Will one of the puppies get penalized for going to the bathroom on the field?
  • Will the Spelling Bee winner wear glasses or braces?

As you can see, the variety of Sports Entertainment prop bets are voluminous and hilarious. The BOE staff will dive into the craziness of these events to provide the best analysis possible.

Trending Sports Entertainment News and Updates

With all of the Sports Entertainment events and competitions going on, along with the freedom of sportsbooks creating outlandish prop bets for this category, it’s imperative to your Bank Roll that you stay informed on the latest trends and analysis. Fortunately, BOE has you covered with our ongoing, industry leading coverage:

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Sports Entertainment Betting FAQ

Are you new to betting on Sports Entertainment? If so, then check out the following answers:

Is Sports Entertainment betting legal?

Yes, not only is it legal, but it’s becoming a very popular niche to wager on. Check your local regulations to make sure it’s legal in your region.

What’s the safest way to bet on Sports Entertainment?

Choose one of your suggest sports betting sites and never wager more than you can afford to lose via gambling.